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文化类节目: 提升颜值 更要提升内涵

时间: 2019-06-03 18:37:26 来源:快乐8_快乐8导航-点击进入
标签: 近年来,各大电视台纷纷投身制作原创文化类节目。以《中国谜语大会》《中国成语大会》《中国诗词大会》为代表的原创文化类节目在中央电视台及各地方电视台播出,受到观众好评,形成一道亮丽风景线。然而,也有一部分

jinnianlai,gedadianshitaifenfentoushenzhizuoyuanchuangwenhualeijiemu。yi《zhongguomiyudahui》《zhongguochengyudahui》《zhongguoshicidahui》weidaibiaodeyuanchuangwenhualeijiemuzaizhongyangdianshitaijigedifangdianshitaibochu,shoudaoguanzhonghaoping,xingchengyidaolianglifengjingxian。raner,yeyouyibufenyuanchuangwenhualeijiemuhuozhekoubeipingping,huozheshoushilvbuzu,zuihouzhinengcaocaoxiadang。yuanchuangwenhualeijiemuxiangyingdeguanzhongxiai,jiemuzhizuorenyuanbixurenzhenfenxiyuanchuangwenhualeijiemudexianshitujing,mingqueshouzhongxuqiu,tuchujiemuwenhuaneihan,xunzhaokechixufazhanlujing。

结合需求 优选制作内容

zaihenzhangyiduanshijiannei,weilexiyinguanzhong,geleituokouxiu、zhenrenxiu、youxiyuledengjiemuchengweidianshitaizongyijiemudezhuliu。zheileijiemugangkaishinengjiyuguanzhongxinxiangan,danyouyuyixiejiemuguoyufuqian,queshaowenhuaxing,guanzhongmenmanmanduizheileijiemushiqulexingqu。weilemanzuguanzhonggaocengcidewenhuayulexuqiu,dianshitaiyefenfenzaijiemuzhongjiadawenhuayuansubizhong,zaijiemuzhongshentouwenhuazhishidexuanchuan,yingyongwenhualeijiemutigaoguanzhongdewenhuacengcishuiping。

快乐8 zhidezhuyideshi,butongdeguanzhongduiwenhuazhishidexuqiubuxiangtong。biruwenhuazhishicengcijiaogaodeguanzhong,pubianxihuanjiaoweiyansude、yanjinde、xueshuxingdewenhuajiemu,tamenxiwangjiemunengjizhongchengxianmouzhongzhuanyedewenhuazhishi,huozhemouyileixingdewenhuazhishi,zheijiuyaoqiudianshijiemushejirenyuanzaiguanzhongtishengwenhuacengcidepubianyaoqiuxia,youxuanzhizuoneirong,tuichugengyouzhenduixingde、xifendezuopin。

明确定位 突出制作特点

zhuanyeleiwenhuajiemudingweiyuwenhuajiaoyu,baokuozhuantijiangzuo、jilupian、dushulei、jianbaodengxingshi。2009nian,zhongyangdianshitaikejiaopindaobochude《baijiajiangtan》shiqizhongdedaibiao,shoushilvdadao0.35%,shigailanmushoushilvdehuangjinqi,tongyishiqi,gaipindaoqitajiemudepingjunshoushilvjinwei0.19%。judiaocha,shoukangaijiemudeguanzhongzhuyaoweigaozhongyishangxuelideguanzhong,qicishidaxuejiyishangxueli。bochuxingshilaojiu、jiegouneironglaojiu、jiemudingweibumingxidengwenti,shide《baijiajiangtan》jiemuyoushengzhuanshuai,kejianzhuanyeleijiemubixumingxijiemudingwei。

快乐8 zongheleiwenhuajiemubaokuofangtanleijiemu、zongyijiemu、lvyouleijiemudeng,zheileijiemudingweiweikaituoguanzhongdeshiye。biru《shejianshangdezhongguo》zhanshilezhongguofengfudeyinshiwenhua,buguoyouxieguanzhongbiaoshixiwangzaijiemuzhongkandaoruhezhengquexuanzeyouzhimeiweideganhuo,youxieguanzhongzexiwanglejieruhezhizuobutongfengweideganhuo。congzhongkeyikandao,wenhuazongyijiemusuirantuokuanlexuancaifanwei,yidingchengdushangmanzuleguanzhongdexuqiu,danhaiyouhendadetuozhankongjian,haixuyaocongxuanti、xushi、sheying、yinledengjiaodutuchuzhizuotedian,qianghuajiemudebiaoxianli。

提升质量 优化节目品相

快乐8 muqian,chuledingweibugoujingzhundewenti,kuaile8guowenhualeijiemuhaimianlinzhiliangtishengdezhongyaoketi,jiemuchuangzuorenyuanyingcongzhangyuanguihuadejiaodukandaijiemucehua。

biru《jianzirumian》bajiemudingweiweipujiwenhua、yujiaoyuleshang。zhuchirenfuzechuanlianjiemu,meiqituichuyifengshuxin,chengxianhuajiahuangyongyuyuxijudashicaoyujiandeshuxinwanglai、gemingxianliedejiashudengshijian,jiemuqiaomiaodijiehewenhuayuganqing,shiguanzhongyuanyicongqingganshangjieshouwenhua;jiemumeiqiyaoqingliangmingwenhuajiabinshuomingshuxinbeihoudewenhuabeijing,qianghuajiemudewenhuaxing;jiemuyaoqingleguanzhongxiwenlejiandemingxingjiabinyuedujiashu,youzengjialejiemudekekanxing。

bufenwenhuajiemudeyishuxingbuqiang,daozhiguanzhongrenweijiemujiaoweicucao,queshaoguanshangxing。wenhualeijiemuyaoqianghuajiemudeyishuxing,cainengxiyinguanzhongpinweijiemu、tiyanjiemu,bingganshoujiemuzhongchengzaidewenhuaneihan。zhongyangtaizhongdianwenhuagongcheng《zhikuaile8zhengzaixiaoshidewenhuayinji》jiuzhuzhongqianghuajiemudeyishuxing,meiqijiemudouyingyongyizhongyishufangfalaizhanshikuaile8guodeyizhongchuantongwenhua。biruyingyongfangyanwenhualaijieshaoxiaoshideyouzhisan、qipao、chuantongdatiejiyi;yingyongxiquyishuzhanshizhongguodekunqu、errentai、guangzhoucaidiaodengxiquyishu;youyingyongposhidecaifangyishuguanzhumuqianzhongguoyijingzhujianshiweideshougongcixiu、xiubudengchuantongzhiyeyishu。jiemubaneirongyubiaoyanyishujieheqilai,shijiemujijuyouyulexing,youjuyouwenhuaxing。

youzhideyuanchuangwenhualeijiemu,caihuishoudaoguanzhongdehuanying。weilaiyuanchuangwenhualeijiemudefazhanfangxiangshiyiguanzhongxuqiuweidingwei,quedingwenhualeijiemudeneirong;jiehejiemudechuanboxuqiu,tuchujiemudedingwei、youhuajiemudebiaoxianxingshi、qianghuajiemudehudongxing;yitishengjiemudezhiliangweimude,zhongshijiemudeshejiguihua、fengfujiemudeneirong、qianghuajiemudeyishuxing。

标签: 特点,背景,大学,宣传,戏剧


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